The Social Media Strategist is a key role in developing sound social media and influencer strategies that lead to breakthrough concepts and campaigns, generating audience excitement and engagement across platforms. This is a client-facing role that requires a high comfort level presenting to clients and working with an integrated team across the agency to lead, plan and develop ideas. This role specializes in influencer and Creator marketing, guiding campaigns from start to finish.

Essential Job Duties and Skills

• Identify consumer trends and insights as a springboard for creative ideation, and develop sound strategic social media and influencer recommendations based on a clear understanding of client business objectives.
• Serve as the agency’s lead on influencer marketing, providing POVs, best practices and recommendations across multiple clients.
• Develop social influencer strategies that align with key client objectives and platform best practices.
• Develop content strategies with an understanding of the social media landscape, how consumers use each platform and how a brand can participate authentically.
• Develop messaging architecture and channel optimization strategies across social media platforms.
• Lead influencer campaigns from start to finish, including search, vetting, negotiation, contracting, publishing, and measurement.
• Audit client social media channels and influencer programs, identifying areas of opportunity and ensuring alignment with best practices.
• Evaluate influencer management tools and manage agency relationships with any vendors, keeping up on functionality and educating Social Team members on new developments.
• Keep up on social platform influencer integrations, marketplaces, and the latest in KPIs and benchmarks.
• Lead and actively participate in regular brainstorms; lead and support the development of project and/or quarterly/annual social media plans.
• Develop and oversee social content calendars that align with strategic recommendations.
• Ensure that content is grounded in audience insights and is relevant to platform usage and trends.
• As a client-facing role, present concepts and content to clients, providing any education or new information on platforms along the way.
• Participate in regular analytics sessions, evaluating results and making content recommendations based on information and analysis.
• Develop POVs and deliver perspectives on trends, behaviors and technologies both internally and externally to help grow knowledge within the agency and with clients.
• Stay current on emerging new technologies and recommend them when appropriate to 9Rooftops and its clients.
• Enter time on a daily basis.
• Arrive reliably and on time.

Requirements

• 7+ years of industry experience in social media marketing for brands or publishers, preferably for communities over 100,000 members or greater.
• 4+ years of experience creating strategic recommendations for social media platforms.
• 4+ years of experience developing and managing influencer-based social campaigns.
• Bachelor’s degree in Journalism, Communications, English or related field.
• A deep understanding and passion for the social media universe including Instagram, Facebook, TikTok, Pinterest, YouTube, X, etc.
• Excellent creative writing and communication skills.
• Ability to build and deliver compelling presentations to both clients and internal teams.
• Familiarity with best-in-class examples of brands and publishers in social media and influencer marketing.
• Familiarity with influencer search and management tools.
• Ability to juggle multiple projects in a fast-paced environment.
• Attention to detail.
• Impeccable spelling and grammar.
• Ability to work within tight deadlines.
• Creativity.
• Ability to follow all standard agency policies and procedures.
• Ability to travel overnight as required.

The base salary for this position is $80,000, with the potential for up to an additional 20% if the applicant hired has additional related qualifications. Eastport Holdings offers a competitive benefits package including medical, dental, vision, life and disability coverage, HSA employer contributions, flexible spending accounts, employee assistance resources, paid time off, paid parental leave, and voluntary benefits designed to support your overall well-being.